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Nicolas POCARD

Director Marketing


Burnaby, Canada

Nicolas Pocard, Director of Marketing has more than 20 years of experience in high technology products sales and marketing at international level. Among his responsibilities, he looks after market strategy, marketing activities and government relations for Ballard. He is a board member of the California Hydrogen Business Council co-chairing the Public Transit group and represents Ballard with various Industry Associations and Government forums.Mr. Pocard holds a degree in Chemical Engineering from ESCOM (Paris) and a Master’s of Science from The Ohio State University (USA).


Wed 23 Oct: The latest on Hydrogen and fuel – cell buses

Technical performances and TCO for fuel cell electric buses today

This presentation will provide transit agencies and bus operators with latest data on fuel cell electric bus performances. There are today over 200 fuel cell electric buses in commercial service worldwide and this number is expected to grown to over 1,000 by 2020. Using data collected over more than 100 hydrogen buses currently in operation; we will present the performances of the vehicles and fuel cell power modules including range; availability, durability, fuel consumption and maintenance cost, We will highlight current issues and challenges with the roll-out of fuel cell electric bus fleets including vehicle cost and total cost of ownership. The speech will also review current technology improvements for the next generation of vehicles around durability, total life cycle cost, power density and operating conditions.